Online Marketing Programs - Website Promotion & Advertising

Having a website IS the most effective and affordable way to market your business, promote a fundraiser or just “spread the word” for ANYTHING you want. More and more people are tossing their phone books in the recycling bin and using the internet.

Over 70% of the consumer base (ages 15-85) is going to the Internet for the first source of information.

Smart business owners are moving their advertising budget from Yellow Pages ads to marketing their website online. Because everyone is going to the web it is getting more competitive every day with literally thousands of websites going online daily. You and ALL your competitors are trying to get on the first page of the search results page. Having a great site with excellent SEO (search engine optimization) is an absolute necessity but is the FOUNDATION and just the start of getting customers to find you.

You HAVE TO have an online marketing plan for your website. There are steps you have to take to increase your visibility on search rankings and drive traffic to your site - we can help!

You are competing with thousands of other competitors and every one of you wants to be in the first position on the top of the first page of a search engine query. Proper SEO and design will always help your search engine ranking, but it does not guarantee you first page placement.

No need to have to invest $500 - $2,000 a month or more on Pay Per Click campaigns!! There are a lot of ways to market your website affordably and effectively and we can show you how! Josiesque Designs offers a FREE website evaluation of your current site. We will let you know all the pros and cons of your site and tell you exactly what you need to increase your web traffic so your website can really work for you. If you need a new website we offer FREE consultations, contact us!

Google Places - BING - Yahoo

Millions of people search Google Places every day. Google's local business listings search listing. When potential customers search Google Places they'll find your business: your address, hours of operation, photos of your storefront or products and videos. You can even offer coupons that show up on mobile phones and have "latest news" postings you can change at anytime!

ALL GOOGLE PLACES LISTINGS ARE NOT CREATED EQUAL! How valuable your Google Places listing depends on the key words you are using, how you are using them and to what extent you take advantage of all the features it offers. The more features you "turn on" the more chance you have in moving up on the local list. There are all kinds of great tricks we can help with this.

See sample of Google Places listings to the left.
Click here to see Josiesque Designs Google Places listing.

BING and Yahoo also have valuable local business listings as well. We can create these accounts for you.

Merchant Circle


Premier Site To Help Local Business Owners Find New Customers, Free! Merchant Circle gives you the ability to create your ad listing is free on Merchant Circle. You can link to your website from your listing or your listing can be your website complete with a blog, online coupons and newsletters. Add your business to our existing network of millions of businesses already in our directory. Link with other businesses to create your own customer referral network. Click here to see Josiesque Designs listing on Merchant Circle.

Yelp

Local Business Networking website promoting local business owners. Yelp gives you the ability to create a free online ad listing, with an incoming link into your company website. Link with other businesses to create your own customer referral network. Click here to see Josiesque Designs listing on Yelp.

Social Networking

Facebook

Facebook is the KING of social networking. Something that started out as an online social network for college students is now made its 26 year old founder a billionaire! Currently Facebook is in its infancy in relation to business marketing. What business owner doesn’t want to tap into that gigantic audience? Plus “word of mouth” is the best kind of advertising you can have and having friends and “fans” recommend your products and services is just that! We can get a Facebook page up and running for you and teach your staff how to make updates. Click here to see Josiesque Designs Facebook page.

Don’t have time to FACEBOOK or TWEET? We can integrate your Facebook and Twitter so when you update your Facebook page it will automatically show a new twitter post!

Twitter

Tweets are showing up everywhere and regularly appearing in search rankings. This a great way to send people to your website! One of the things that makes Twitter so vibrant is that it is a very quick and very sure way of spreading information, and if you find a link on the Internet that you want to bring to people’s attention, it is necessary only to tweet that link and sit back as people open and read it, and forward it. BUT - there are "ways to tweet" that will make your posts show up more in search rankings. Josiesque Designs can help! Click here to see Josiesque Designs Twitter page.

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Video Marketing

Internet users searching for online video content is growing at a dramatic rate. People are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information. Video marketing is a powerful tool to drive traffic to your website and increase your business dramatically AND is a very cost effective way of promoting your website. The most effective video marketing campaigns involve a library of videos - this way people that watched and liked your video will look for other videos from your business.

Users are constantly searching for video content & search engines incorporate video links in their organic results. If you are thinking about creating online videos to promote your business, it is essential to do it in the right way in order to improve you search engine rankings. View more info on our video online marketing services here.

Search Engine Marketing

How your site is designed and structured for optimal search engine optimization is considered on-site SEO and involves using meta keywords and titles, keywords in the text of your website, placing your zip code in the footer of your website and much more. On-site SEO tells the search engines what your website is all about. We take into consideration every single on-site SEO factor to make sure your website if fully prepared and equipped correctly.

On-Site SEO is a necessary foundation to help you rank higher, however if you are in
a competitive industry and/or if your target audience resides in a larger city, another state or if you want to show up nationwide or internationally, you will need off-site SEO also referred to as “Search Engine Marketing” or SEM.

Because of the increasing number of websites online the Internet has gotten much more competitive. A lot of changes have been happening with search engines in the last couple of years. If your site once had a good ranking but you have seen it moving down the list and want to improve your ranking you may want to look into some more SEM. We offer affordable search engine marketing that will help drive traffic to your site and make it move up in rankings. Contact us if you are interested!

SEM involves everything we do off site to tell the search engines what your website is all about. We begin by listing your website with many local directories that allow us to use your keywords and keyword phrases. Local directory listings also allow us to link your website directly to that local directory. When you have more back links to your website it is seen as more valuable in search engines. More value = improved ranking.

Social listings are also great for SEM. Accounts such as Twitter, Facebook, LinkedIn if set up correctly will have a link to your website. The more back links you have pointing back to your website the better, particularly high traffic and industry related sites to your products and services. Once local directories and social listings are completed we then look for other opportunities to link your website such as guest blogging or directories that are specific for your business. We look for opportunities to use your keywords in each of these listings and add any videos or images you may have as well. Most of the time your competitors have already linked to useful directories and we are able to place your website in those same directories by using our SEM tools. The internet is very large and there are always opportunities for us to place a link to your website and use your keywords and keyword phrases to help the search engines place your website with the proper search results. This process is repeated over and over again until desired results are achieved.

The Organic SEO process begins with helping the client target appropriate keywords and/or keyword phrases. We take a close look at your competitors and see what keywords or keyword phrases they are currently ranking well for in the organic searches. We take a look at your company and expertise and with that we are given a general direction for some of your company keywords or keyword phrases you may benefit from by appearing on the first page of the search engines.

We then research each keyword and see how many global and local searches each keyword and keyword phrase is currently receiving in the search engines. If no one is searching for your keyword odds are you don’t need to appear on the first page of search engines for that particular keyword or keyword phrase.

Once we have targeted keywords and keyword phrases to meet your needs we must decide if you would benefit from a national level, state level or local level as each keyword and keyword phrase is very specific to each customer’s needs. Each keyword and keyword phrase is also checked for the level of competition. Competition for keywords and keyword phrases means how many other companies want to rank on the first page of a search engine for that particular word or phrase. The more companies that put effort into Search Engine Optimization to rank for those keywords and keyword phrases means the more hours we put into getting your company to be placed on the first page of the search engines for that keyword or keyword phrase.

Each keyword and keyword phrase is then discussed with the client with our recommendations.

Link building is the single most important part of achieving a high ranking website.

• We get your keywords in the links pointing at your pages.
• We use trade links with topical hubs and related sites.
• We look for free links from related sites and directories.

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