Josiesque Designs, Paid avertising and promotion for websites

You are competing with thousands of other competitors and every one of you wants to be in the first position on the top of the first page of a search engine query. Proper SEO and design will always help your search engine ranking, but it does not guarantee you first page placement. There are millions of websites on the Internet and it pays to invest some of your advertising budget into a pay-per-click program, valuable business directories, and the use of email marketing.

Pay-Pay-Click Programs

Pay-per-click advertising on search engines allows you choose keywords for which you would like your site to appear when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in results for the keywords you choose.

Pay-per-click advertising is often overlooked as too expensive or too confusing by many small business owners and by companies just starting out with search based marketing. While it's understandable that some companies might be hesitant to jump into an advertising method that can be expensive, it's also important for those same companies to realize the potential packed into pay-per-click marketing.

In 2004, pay-per-click ads were second only to house email lists in terms of driving sales for webs sites. That puts pay-per-click ahead of affiliate sales, online banners, and even organic search in delivering dollars to a website.

Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Update your listing at any time

Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. It's easy, free, and you don't need a website of your own. Click here for more info on Google's Local Business Listings.

AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. You create ads and choose keywords, which are words or phrases related to your business. Click here for more info.

Google AdSense

Google AdSense lets you display relevant Google ads on your website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site, you have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages. Click here for more info.

The Yahoo! directory offers two submission options: "Standard" listing, which is free- click here for more info, and "Yahoo! Express" click here for more info.

Yahoo! Directory Submit is part of a suite of services created to help businesses get more out of Yahoo!, more efficiently. Whether you've submitted to the Yahoo! Directory in the past or are a new user, Yahoo! Directory Submit provides expedited review of web sites you propose for the Yahoo! Directory.

With Yahoo! Directory Submit, your request to be listed in the Directory will be reviewed and the Yahoo! editorial team will respond to you within 7 business days, for a review fee of only $299 ($600 for adult sites). If your listing is accepted into the Directory, there will be a $299 recurring annual fee in subsequent years ($600 for adult sites) to maintain the listing.

It is important note that the use of the Yahoo! Directory Submit program does not ensure that your submission will be accepted for inclusion in the Yahoo! Directory. Final judgment on the suitability, placement, and description of all sites submitted to Yahoo! is solely the responsibility of the Yahoo! directory team. For submission guidelines, click here.

Sponsored Search places ads for your business in regular search results enabling you to reach more customers. The goal for Sponsored Search is to connect with your targeted audience, the ones already interested in what your business offers. With text ads that appear in search results, you promote your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked. Click here to view more information on costs.

Similarly to Google AdWords, Microsoft adCenter uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.

Microsoft adCenter allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November 2006, no other PPC advertising system has a similar feature. Similarly, adCenter allows advertisers to run their ads on specific days of the week or certain times of day. Click here for more information on Microsoft AdCenter.

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Email Marketing

Email marketing is one of the most powerful marketing tools available for today's small organizations. Regularly scheduled email newsletters are one of the most popular and effective forms of email marketing communication used today. You can create and send top-notch email newsletters and promotions with no technical expertise. Click here for more info on the service we can provide you!

Localized Advertising

Citysearch gives businesses the ability to advertise locally. Citysearch's local advertisers reach millions of users who are looking to make smarter decisions about where to spend their time and money. There's no easier way to stand out from your competition and bring more customers to your storefront or Web site. A Citysearch editor will work with you to create a business profile that conveys the unique aspects of your business and describes your products and services. Click here for more info.

Merchant Circle

Josiesque Designs Merchant Circle Listing

Premier Site To Help Local Business Owners Find New Customers, Free! Merchant Cirlce gives you the ability to create your ad listing is free on Merchant Circle. You can link to your website from your listing or your listing can be your website complete with a blog, online coupons and newsletters. Add your business to our existing network of millions of businesses already in our directory. Link with other businesses to create your own customer referral network. Click here to see Josiesque Designs listing on Merchant Circle.

Online Advertising Programs - Website Promotion & Marketing

Localized Advertising