Josiesque Designs creates websites that deliver dynamic, data-driven content. Josiesque Designs is the only stop you need to make for a custom turnkey website. We provide you with website design, domain registration, website maintenance, and web hosting! We also provide original graphic design and company name branding original logos. Choose from ecommerce applications, online shopping carts, flash development, database driven sites and many more designs. We serve the Central Texas Area including Austin, Round Rock, Buda, Kyle, San Marcos, Wimberley, New Braunfels, San Antonio, Lockhart and Luling communities as well as others throughout Central Texas.

 


Driving Traffic to Your Website!

  
 
Content and Keywords
"Content is King!" Having the right content and key words in relation to your topic matter or industry is imperative for good placement ranking on search engine listings! These words also need to be relevant with the title pages and Meta tags and description in the back end coding. This is one of the cheapest ways to help your ranking on search engines. If you have an inexperienced web designer create your website, this will be missed and your website will not be picked up on the search engines. So you have a new website that nobody sees.
Proper Website Design

The proper design; simple, yet professional, will enhance traffic to your website with the proper coding and content. Not only will it help your ranking with search engines, you will improve the likelihood of visitors doing business with you if your project a professional image with a well designed website. "You get what you pay for" couldn't be truer when it comes to web design! We gain many clients after they tried to go the "cheap" route and have had bad experiences. You are better off with no website than a poorly designed website!

Website Articles and Resources

Having informative articles about your industry, products and/or services with your company name, keywords and an incoming link into your website is an EXCELLENT tool to drive traffic to your site! This websites are always hungry for new content and you can help them. You provide them with great articles and they send visitors to your website. We can provide you with tips on how to do this and if you need help writing articles we have business partners that are very skilled writers. Having more informative content, (besides information strictly about your company or organization), on your website serves two valuable functions.

First, it helps your website move up in ranking in search engines when visitor’s type in the key words used in the content. Let's say you are a travel agent and you decide to add more content to your website in order to catch visitors using keywords such as; honeymoons, cruises, vacations, getaways, etc. If you have different pages with content covering these topics and using the same keywords multiple times throughout the text, you increase your changes in showing up in search engines more often when visitors use these words for their searches.

Second, more informative content keeps visitors coming back for more information that can help them, especially if the content changes periodically. They will bookmark your site for easy access and will tell others about your website being a great resource. The word spreads and the next thing you know you are getting regular hits on your website!

You may write the resource content yourself or enlist other writers. If you do not have the time or are not a very talented writer you may contact people that have written articles on other websites and ask them to use their material while giving them credit and having their contact information available. It is a win/win situation. You have more content and they get more exposure!

Incoming Links

Incoming links to your website from other websites is like having fingers pointing to you. The search engines see links pointing to your site and it appears to them that your site is more important, particularly if the websites pointing to you are industry related!

Statistical Counter

Having a statistical counter is an invaluable tool to analyze your visitor's statistical information. This helps you see how visitors are finding you (valuable keywords they are using) and what pages are popular, further enabling you to develop your website even more to serve you better!

We use invisible counters on all the websites we design so the visitor cannot see anything. We provide our clients with an online login where they can see how many visitors their website is receiving, where they are coming from, how they are finding your website, and much more. You will even receive a statistical report generated weekly to your private email account.

Ways to Promote Your Website

Industry Related Websites and Website Directories
Find as many websites directories you can think of and be put on them. Ask for an incoming link into your website on every directory. This is especially valuable if the directory or another website is industry related. The more incoming links you have from other websites directed to your own, the better! Incoming links look like a lot of sites are pointing to you, making you appear "more important", especially in Google. This improves you ranking in search engines dramatically. Click here for see more information on directories.
Banner Advertising

Banner advertising can be very beneficial and an inexpensive way to promote your website. Check out your options and be careful not to spend too much. Be sure to think about where your target audience would be. Finding an affordable website or directory that is industry related to your website will benefit you the most.

URL submission is very important to the popular search engines and directories. However, it is not necessary to pay some extra service that claims they will submit your website to "200 search engines". There are really only about 20 search engines at the most that you need to worry about. Your web designer should do this for you. It is important to remember that some search engines are better than others at updating their database. It can take weeks to months to finally start showing up. The secret is to be diligent about submitting the URLS and then have patience.

Electronic Newsletters

Using electronic newsletters is a fantastic way to keep in touch with your audience. It is a great form of distributing concise and valuable information to clients, customers, members, and attracting potential visitors to your website. Click here to see more information on email marketing with e-newsletters.

  
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