Having the right content and key words in relation to your
topic matter or industry is imperative for good placement ranking
on search engine listings! These words also need to be relevant
with the title pages and Meta tags and description in the back end
coding. This is one of the cheapest ways to help your ranking on
search engines. If you have an inexperienced web designer create
your website, this will be missed and your website will not be picked
up on the search engines. So you have a new website that nobody
sees.
Design
The proper design; simple, yet professional, will enhance
traffic to your website with the proper coding and content. Not
only will it help your ranking with search engines, you will improve
the likelihood of visitors doing business with you if your project
a professional image with a well designed website. "You get
what you pay for" couldn't be truer when it comes to web design!
We gain many clients after they tried to go the "cheap"
route and have had bad experiences. You are better off with no website
than a poorly designed website!
Articles
and Resources
Having more informative content, (besides
information strictly about your company or organization), on your
website serves two valuable functions.
First, it helps your website move up in ranking
in search engines when visitor’s type in the key words used
in the content. Let's say you are a travel agent and you decide
to add more content to your website in order to catch visitors using
keywords such as; honeymoons, cruises, vacations, getaways, etc.
If
you have different pages with content covering these topics and
using the same keywords multiple times throughout the text, you
increase your changes in showing up in search engines more often
when visitors use these words for their searches.
Second, more informative content keeps visitors
coming back for more information that can help them, especially
if the content changes periodically. They
will bookmark your site for easy access and will tell others about
your website being a great resource. The word spreads and the next
thing you know you are getting regular hits on your website!
You
may write the resource content yourself or enlist other writers.
If you do not have the time or are not a very talented writer you
may contact people that have written articles on other websites
and ask them to use their material while giving them credit and
having their contact information available. It is a win/win situation.
You have more content and they get more exposure!
Statistical
Counter
Having a statistical counter is an invaluable
tool to analyze your visitor's statistical information. This helps
you see how visitors are finding you (valuable keywords they are
using) and what pages are popular, further enabling you to develop
your website even more to serve you better!
We use invisible counters on all the websites we design so the visitor
cannot see anything. We provide our clients with an online login
where they can see how many visitors their website is receiving,
where they are coming from, how they are finding your website, and
much more. You will even receive a statistical report generated
weekly to your private email account.
Ways
to Promote
Industry
Related Websites and Website Directories
Find as many websites directories you can think of and
be put on them. Ask for an incoming link into your website on every
directory. This is especially valuable if the directory or another
website is industry related. The more incoming links you have from
other websites directed to your own, the better! Incoming links
look like a lot of sites are pointing to you, making you appear
"more important", especially in Google. This improves
you ranking in search engines dramatically. Click
here for see more information on directories.
Banner
Advertising
Banner advertising can be very beneficial and an inexpensive
way to promote your website. Check out your options and be careful
not to spend too much. Be sure to think about where your target
audience would be. Finding an affordable website or directory that
is industry related to your website will benefit you the most.
URL submission is very important to the popular search
engines and directories. However, it is not necessary to pay some
extra service that claims they will submit your website to "200
search engines". There are really only about 20 search engines
at the most that you need to worry about. Your web designer should
do this for you. It is important to remember that some search engines
are better than others at updating their database. It can take weeks
to months to finally start showing up. The secret is to be diligent
about submitting the URLS and then have patience.
Electronic
Newsletters
Using electronic newsletters is a fantastic way to keep
in touch with your audience. It is a great form of distributing
concise and valuable information to clients, customers, members,
and attracting potential visitors to your website. Click
here to see the services we can provide you.
